If it’s a click or an impression
Posted: Thu Jan 30, 2025 5:38 am
Optimization window
Optimization events alone are not everything. The time frame over which these events are counted also matters.
If you set the conversion window to one day, you’re telling the algorithm to generate 50 optimization events within 7 days that occurred within one day of the conversion. Hard task, right? Try to make it easier by setting a longer conversion window. This is especially important for growing online stores that don’t yet have huge budgets and the resulting large scale of operations, or B2B companies!
Budget
It also affects the length of the learning phase. If you plan to spend several thousand netherlands rcs data zlotys per day, the algorithm will quickly collect the necessary data. However, if the budget is PLN 20 per day, the algorithm has a total of PLN 140 in a week. This means that it has PLN 2.8 for each event.
But if you’re selling cars, conversions can be a bit more expensive, to say the least. So think about how much an event that you consider a conversion might cost.
And one more thing – budget changes . Changes greater than 20% of your budget can put your active ad set back into the learning phase. Avoid drastic adjustments.
Optimization events alone are not everything. The time frame over which these events are counted also matters.
If you set the conversion window to one day, you’re telling the algorithm to generate 50 optimization events within 7 days that occurred within one day of the conversion. Hard task, right? Try to make it easier by setting a longer conversion window. This is especially important for growing online stores that don’t yet have huge budgets and the resulting large scale of operations, or B2B companies!
Budget
It also affects the length of the learning phase. If you plan to spend several thousand netherlands rcs data zlotys per day, the algorithm will quickly collect the necessary data. However, if the budget is PLN 20 per day, the algorithm has a total of PLN 140 in a week. This means that it has PLN 2.8 for each event.
But if you’re selling cars, conversions can be a bit more expensive, to say the least. So think about how much an event that you consider a conversion might cost.
And one more thing – budget changes . Changes greater than 20% of your budget can put your active ad set back into the learning phase. Avoid drastic adjustments.