Reasons to try Leads Ads on Facebook

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In addition to what has already been mentioned about the simplicity and ease that Facebook Lead Ads have for users, there are other reasons that we would love for you to know about these ads.



Fast mobile flow
Hick's law states that each additional cpa email list option increases the time required to make a decision.

This is a great principle to keep in mind when it comes to web design and online advertising.

Each choice about whether to click, read, fill out, or do something means a longer decision-making process for users, and therefore a higher risk that someone will decide to do something else entirely and ignore your ad.

Lead generation is about two things: generating interest in your business and then capturing prospects.

Lead Ads make this second thing much easier, as users don't have to leave the app to fill out forms to get more information.

Previously, ads were redirected to landing pages outside of Facebook.

While there may be benefits to this, it can also be a risk: users could become confused by the way information is displayed on your landing page, or the page may simply load too slowly or not be mobile-friendly.

With Facebook Lead Ads, users can fill out a form with just a few filters without having to switch context.



Filling out forms automatically
According to Facebook, most forms filled out on mobile take 38.5% longer to complete than those filled out on desktop.

Another great advantage of Lead Ads is that forms can include up to 18 pre-defined fields that minimize the amount of typing required.

This data, if available, will be taken directly from the user's Facebook profile and automatically populated into the form when a user clicks the call-to-action button.

These items are as follows:



facebook-leads-ads-form



You can also add up to three additional questions.

These can be custom questions, but Facebook also offers a set of additional predefined questions that you can add.

It is possible to use an open text field for the response, but we suggest a list of options.



CTA button or call to action
Lead Ads on Facebook

There are six different button options for your ad's call to action.

They give you an idea of ​​the variety of businesses that could benefit from Lead Ads and the different campaign opportunities that become possible.

Here are some examples of these buttons:

Sign up: Deals, Coupons, Events, Pre-Orders, and Conferences
Subscribe: Newsletters, special offers.
More information: Request for information.
Education: Financial and professional services
Apply now: Competitions, financial and professional services
Get a quote: Financial and insurance services
Download a white paper: Report, guides, or other content marketing materials


So these clear calls to action, coupled with easy mobile access and auto-filled forms, will shorten the path to lead generation and likely lead to better conversion rates for your campaigns.