Non-material motivation methods require careful selection
Posted: Thu Jan 30, 2025 4:18 am
It is important that the system of non-material motivation of personnel be officially documented. This significantly increases its transparency and makes it available for review by each employee. Both HR specialists and line managers should take an active part in developing the non-material motivation project. Only such a comprehensive approach will allow us to create truly effective tools that can significantly influence the productivity of the team.
When creating a system of non-material motivation for personnel, it is important to adhere to five key principles:
Non-material motivation of employees should solve strategic tasks of your business
The applied non-material motivation tools should be aimed at solving specific business problems. For example, when developing a branch network, it is necessary to form teams capable of acting in accordance with the standards of the head office. In this case, non-material motivation methods should focus on staff training, including training in effective communications and team building.
Non-material motivation should cover all personnel without exception
Often, when we talk about motivation, we focus on employees who bring in direct income. However, it is important not to forget about accountants, secretaries, production workers. They also need to be motivated and their merits recognized.
When developing methods of non-material motivation, the stage of development of the company should be taken into account
In a small family business, the main betting email list motivation is often the participants' own enthusiasm. As the enterprise grows and the number of employees increases, incentive programs should be aimed at recognizing both individual achievements and the collective merits of specific departments or divisions.
We often mistakenly believe that incentives that are effective for us will be equally effective for others. However, this is a misconception. To select the optimal forms of non-material motivation for personnel, it is necessary first of all to identify the true needs of employees. Here, Abraham Maslow's hierarchy of needs can be of invaluable help, allowing you to structure the system of non-material motivation.
Our task is to identify the key needs of your staff and form the corresponding motivational factors. The main needs include:
Physiological needs . If this category is a priority for the employee, a comfortable level of wages should be ensured.
Need for security . Such employees value an atmosphere of calm and friendliness in the team. Therefore, it is important to minimize negative information about work problems.
Social needs . Workers in this category value support from colleagues and management, as well as constant communication.
Need for recognition : These employees need regular attention and appreciation for their accomplishments.
The need for self-actualization . For creative workers, this is a key need. It is important for them to be creative and solve non-standard problems. It is important to remember that the needs of employees are constantly evolving. Satisfying one desire leads to the emergence of a new, higher level.
The principle of novelty in non-material motivation
Employees tend to get used to constant rewards, which reduces the effectiveness of motivation programs. Therefore, it is recommended to update the non-material motivation system every six months to maintain the interest and involvement of the staff.
Although non-material employee motivation programs involve certain costs for the company, their effectiveness significantly exceeds the effect of direct monetary bonuses. An additional factor for success is the selection of personnel with internal motivation.
Principles of implementation of the non-material motivation system
Source: shutterstock.com
Such employees are easily motivated to achieve high results and are loyal to the company. Thanks to energetic, active and motivated employees, the organization prospers, so a well-built system of non-material motivation becomes a key task of HR policy.
The introduction of non-material motivation methods is only the beginning of a long-term process. Constant monitoring of the system's effectiveness, its adjustment and establishment of feedback with the staff become current and no less important tasks of HR specialists.
When improving the system of non-material motivation of personnel, it is important to strive to simplify it. It should be accessible for understanding and easy to apply in real conditions. Improving non-material motivation is most effectively achieved through the organization of feedback with employees.
When creating a system of non-material motivation for personnel, it is important to adhere to five key principles:
Non-material motivation of employees should solve strategic tasks of your business
The applied non-material motivation tools should be aimed at solving specific business problems. For example, when developing a branch network, it is necessary to form teams capable of acting in accordance with the standards of the head office. In this case, non-material motivation methods should focus on staff training, including training in effective communications and team building.
Non-material motivation should cover all personnel without exception
Often, when we talk about motivation, we focus on employees who bring in direct income. However, it is important not to forget about accountants, secretaries, production workers. They also need to be motivated and their merits recognized.
When developing methods of non-material motivation, the stage of development of the company should be taken into account
In a small family business, the main betting email list motivation is often the participants' own enthusiasm. As the enterprise grows and the number of employees increases, incentive programs should be aimed at recognizing both individual achievements and the collective merits of specific departments or divisions.
We often mistakenly believe that incentives that are effective for us will be equally effective for others. However, this is a misconception. To select the optimal forms of non-material motivation for personnel, it is necessary first of all to identify the true needs of employees. Here, Abraham Maslow's hierarchy of needs can be of invaluable help, allowing you to structure the system of non-material motivation.
Our task is to identify the key needs of your staff and form the corresponding motivational factors. The main needs include:
Physiological needs . If this category is a priority for the employee, a comfortable level of wages should be ensured.
Need for security . Such employees value an atmosphere of calm and friendliness in the team. Therefore, it is important to minimize negative information about work problems.
Social needs . Workers in this category value support from colleagues and management, as well as constant communication.
Need for recognition : These employees need regular attention and appreciation for their accomplishments.
The need for self-actualization . For creative workers, this is a key need. It is important for them to be creative and solve non-standard problems. It is important to remember that the needs of employees are constantly evolving. Satisfying one desire leads to the emergence of a new, higher level.
The principle of novelty in non-material motivation
Employees tend to get used to constant rewards, which reduces the effectiveness of motivation programs. Therefore, it is recommended to update the non-material motivation system every six months to maintain the interest and involvement of the staff.
Although non-material employee motivation programs involve certain costs for the company, their effectiveness significantly exceeds the effect of direct monetary bonuses. An additional factor for success is the selection of personnel with internal motivation.
Principles of implementation of the non-material motivation system
Source: shutterstock.com
Such employees are easily motivated to achieve high results and are loyal to the company. Thanks to energetic, active and motivated employees, the organization prospers, so a well-built system of non-material motivation becomes a key task of HR policy.
The introduction of non-material motivation methods is only the beginning of a long-term process. Constant monitoring of the system's effectiveness, its adjustment and establishment of feedback with the staff become current and no less important tasks of HR specialists.
When improving the system of non-material motivation of personnel, it is important to strive to simplify it. It should be accessible for understanding and easy to apply in real conditions. Improving non-material motivation is most effectively achieved through the organization of feedback with employees.