COMPLICATED PURCHASING PROCESS

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More form fields, sometimes unclear or even confusing, more pages and steps – such clicking creates and increases irritation.

Yes, data obtained in this way helps to better understand users and better tailor the offer in the future.

But will you use them if they don't become your customers?



To be precise – according to Barilliance, bad experiences related to the iran rcs data purchasing process and finalization of the transaction are the reason for as much as 28% of abandoned carts . Shopify's data says 18% – either way: the scale is huge.



UNCLEAR PRICES
In this case, the issue primarily concerns international purchases and customer uncertainty. 17% of users cite the inability to calculate the cost of the entire order in advance as the reason for abandoning the cart. Additional taxes, the need to convert currencies - all this matters before choosing a given store.



SITE SECURITY AND PAYMENT METHODS CONCERNS
Payment security and trust in your website/online store can have a significant impact on whether a user will purchase from your site or go to a competitor.

We live in a time when the security and confidentiality of our data should be a priority. We don't automatically think about it, but when we hear about another Facebook data leak or banking scandal, a warning light goes off.

Around 17% of people who abandon their shopping carts do so because they don't trust the website when entering their payment card information .

So much for the reasons, now it's time for some ideas on how to deal with churn and your money.