In a crowded market where many brands offer similar products or services, typography can be the element that sets your brand apart from the crowd. A unique selection of fonts and styles can help your business stand out from the competition. By using unusual or specially designed fonts, brands can grab attention and stay in the minds of consumers.
Serif and sans serif fonts are two main types of fonts that are distinguished by the presence benin email list or absence of serifs. Serifs are small decorative elements found at the ends of strokes in letters.
Serif fonts
Serif fonts, also known as serif fonts, are characterized by having small "feet" or decorative ends on the edges of the vertical and horizontal lines of the letters. They are traditionally associated with formality, elegance, and readability, especially in long blocks of text. Serifs help the eye move smoothly along the lines of text, which is especially helpful in printed books and newspapers. Examples of popular serif fonts include Times New Roman, Georgia, and Garamond.
Serif and sans serif fonts
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