Formats instead of channels

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Example? Twitter.

This happens especially often in sports and culture, but not only. Profiles organize one-day " ask anything" type events , which means that a given player of my favorite club, Liverpool, takes over the profile that day and answers users' questions, or shows on Twitter what his work looks like behind the scenes.

Another example:

A book publishing house that, a few years ago, during the premiere of a book by Edgar belarus rcs data Pelaez, invited the author, who was in town at the time at the Book Fair, and asked him to dictate or enter responses to comments on the publisher's profile on that particular day.

So it didn't matter whether it was Facebook and the format of photos and comments, or Twitter and text posts with the appropriate hashtag, or finally Stories or Instagram posts. Today we could do it on TikTok too.

The takeover format works everywhere because audiences love this type of content.

The truth is that most profiles or social media channels can publish several identical content formats. There are few unique texts tailored to just one channel, and sometimes the fact that we associate something with just one channel is because no one has yet tried to adapt it to another.

If you start thinking about social media in your business this way, it can be a liberating process for you and your team. Because suddenly you have to think about what strategy to adopt for each smaller channel, and all you have to do is think about what, when and where to post through the prism of specific formats.