Facebook Domain Verification

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So we still have to connect the Facebook Pixel, verify the domain, and install the so-called conversion API.


Let's go step by step. Domain verification is an action that will be aimed at proving that a specific website, to which, for example, you are sending traffic from your ads, belongs to you.

Facebook Pixel
Facebook pixel is a piece of code that is installed on a website so that people who visit that website are identified by the system.

Thanks to this, we will have access to statistics on how many such people there were and, above all, you will be able to launch remarketing campaigns. That is, retarget ads to people who have already been on your site.

This is one of the most important things about paid advertising on the Internet. After all, australia rcs data most purchases and similar actions are made only at some point, at some point of contact with the brand.

The Facebook pixel itself only measures the fact that someone has entered the page. In addition, so you also need to configure so-called events.

How is it different?

Facebook Pixel Events
Events are, one might say, variations of the Pixel. Or rather, its subtypes. While the Facebook Pixel installed on the code of a page only registers that someone has entered it, events check what that person has done.