It's too late to ask now, but you may not understand it

[ishanijerin1]

There are people in the marketing and advertising industry who have heard of it before but have not yet fully understood it, or who don't understand it because it is outside their field.

I realized that there are more people like that than I expected, myself included.


So today, I would like to talk about "WEB advertising" in a few words.

Do I really understand the sales marketing directors manager email database difference? I'll try to summarize it for myself.　

What is Web Advertising?
This refers to advertising that is placed in advertising spaces on websites, apps, etc. that can be viewed via the Internet.


Starting with websites and search sites, and then moving on to YouTube and social media, as new media have emerged, the number of advertising spaces has also increased (which is perhaps to be expected).

Banner ads, networks and platforms
The role of online billboards: Pure advertising (banner advertising)
In the ad space on the top page of search sites and news sites such as Yahoo!

This is a type of advertisement that you simply select and place in a specific location.


This is online advertising that can be placed using the same concept as paper media such as newspapers and magazines.

　

　

We have billboards in various locations Ad network
It is an advertising network that allows you to place ads on any and all pages of multiple sites.

They have several media packages, so advertisers can distribute to those media. The two most common ones are:


　

YDN: Yahoo! Display Ad Network
This is a display network owned by Yahoo!. It mainly uses ad windows on Yahoo!-related sites (sites with Yahoo! XX in their name).

GDN: Google Display Network　
This is a display ad network owned by Google. The concept is the same, but it is slightly different from Yahoo!, and Google now plays almost the same role as a DSP. It is said that 50% of the ads that viewers can see as web ads are delivered by GDN.


For the reasons above, if you are starting out with web advertising, we recommend starting with GDN.