The other challenge with this “ChatAI as search” model is an economic one. email lists uk Google and Amazon have both already come to the conclusion that the type of queries asked of their personal assistant devices are barely, if at all, economic to run - because of the limited monetization opportunities for purely informational queries. Perhaps my distinction above, about what we mean by replacing Google, is very relevant here - some of our use cases of Google as a search engine are actually just a loss leader for others.

As such, uses is necessary. The King is dea… wait, wait, he’s still breathing Number of explicit core search queries powered by search engines in the United States as of January 2022 - via Statista Ultimately, these threats look set to chip away at Google, not replace it. At worst, a broad monopoly will be sliced up and shrunk, and that doesn’t feel like any great evil. For SEOs, we should be aware of these new search engines, and these new “search engines”, and of the risks attached to being locked into the Google ecosystem.