To make this happen they’ve come up with a range of initiatives to promote their vision.
By working alongside Nuffield Health, Football England has developed resources that’ll provide tools and support for their pillars of Move, Think, Eat and Sleep. Parents, coaches, guardians and young people will be equipped to tackle the pillars with relevant, helpful ideas and research from academics at the Institute for Sport and Physical Activity Research at the University of Bedfordshire and researchers from the Centre for Behaviour Change at University College London. By engaging with the relevant audience, they’ve created materials that address behavioural concerns with intervention strategies created to promote long-term, lasting change.
The Pilot
The pilot went live in April 2023 and was singapore rcs data delivered to selected clubs in five county FA’s. Over 100 coaches and 2,000 young people experienced the pilot which took the form of educational workshops where attendees were given practical tips and techniques that could be applied at home and on the pitch. By encouraging everyone involved to take ownership of the things they can change, they hope the participants will be inspired to adopt lifelong, healthy behaviours.
All the data from the pilot will be used to refine the final offering before the national rollout in early 2024.
Mobilising the collective
The Greater Game see football as the perfect vehicle to help promote the health and happiness of young people. By utilising the nutritional and fitness expertise of their partners Nuffield Health and M&S Food, they hope to encourage small steps that will eventually become huge leaps towards a healthier future. That first small step is to “…inspire at least one healthier action per week.” This not only seems manageable but also easy to exceed.