Consistency is the key to a strong brand, even in the face of change. Your rebranding process should include a thorough brand audit to identify elements of the previous brand and design that can be used moving forward to provide your audience with a sense of continuity.
Present your vision of the future
Once you’ve connected with your past, it’s time to share your vision for the future. By clearly articulating the new direction and core mission of your updated brand, you can engage your existing russian business email list customers while making a splash by attracting a new target audience.
It is also important to warn customers about your changes in advance - this will make them more prepared and give them a sense of involvement in the process, which will strengthen their emotional connection with the company.
To make rebranding associated with positive changes for existing customers, create a bonus program for them, or open exclusive access to new products. Let customers feel that you value their loyalty to the brand.
During the rebranding process, work on the quality of customer service , for example, improve feedback (make it faster and better).
Be prepared for misunderstanding and negative reactions – explain the reasons for the rebranding, communicate the updated goals and mission, and focus on the benefits and its strengths.
Remember that when you take a closer look at your target audience – businesses and organizations – people are at the core of every interaction. Rebranding allows you to connect with these people, creating an emotional channel that converts,