According to dataHubSpot, marketing is the largest area of business that uses automation technology. Every marketer has a list of small tasks that need to be done on a daily basis: reminders to clients or the team, reporting, writing emails, etc. These tasks are simple, but they distract from more important tasks that can have a greater impact on the end result.
With marketing automation, you gansu cell phone number list can set up these manual processes once and for all. For example, automated campaigns will run in the background while you focus on more important things. This will maximize your efforts, increase sales, and save time on small, routine tasks.
So, if you don’t want to waste resources and time, then we invite you to the world of marketing automation. In this article, you will learn how it works, as well as the main advantages.
Read also : Inbound Marketing: A Modern Approach to Attracting Customers
Marketing automation: what is it and what tasks does it solve?
Marketing automation is the process of using software to automate marketing campaigns and activities throughout the entire customer journey, from initial customer interaction to post-purchase support.
Marketing automation helps to establish effective processes for each stage of the sales funnel based on the data of the potential client and his interactions with the company. Thus, marketers use marketing automation tools to solve the following tasks:
Building Long-Term Customer Relationships : By helping your audience learn more about your products and company mission through regular, thoughtful messaging, you can encourage and increase conversion rates.
Helps follow up on potential sales . Emails sent to customers who browse your website, add items to their cart, or request a consultation can help close a potential transaction.
Tracking the customer journey . With marketing automation, you can track the customer journey and see how long it takes on average for a customer to make a purchase, what information is needed to make that purchase, and which marketing efforts are leading to the highest conversions.
Social Media Automation : With tools like Hootsuite and Buffer, you can schedule posts to be posted at specific times across social media. Automated posting saves time, helps your brand maintain consistency, and encourages a more analytical and thoughtful approach to growing your brand’s social media presence.
Automate reports . Automate reports will save countless hours that a marketer spends preparing data visualizations and basic analysis. With tools like Google Analytics, Tableau, and Power BI, you can easily generate the reports you need in just a few minutes.
Useful statistics: according toresearch, marketers cite the following main reasons for implementing marketing automation: optimization of marketing and sales efforts ( 35% ), improvement of customer interactions ( 34% ), minimization of manual tasks ( 30% ), optimization of work processes ( 25% ), improvement of the quality of service to potential clients ( 34% ).
How does marketing automation work?
Marketing automation allows you to implement a digital marketing strategy without having to perform routine processes. For example, you don’t have to send emails, push notifications or set up certain campaigns from scratch on a daily basis. In addition, automation tools help with defining the target audience, creating relevant content and predicting customer behavior based on analytics data.
An automated marketing strategy will save time and resources, increase revenue and ROI, while you can focus on more important business tasks. Let's look at the process of automated marketing using a specific example:
A user visits your website and downloads a brochure about a specific product or service.
The user's contact information is automatically sent to the CRM. Here you can view additional information about this customer (for example, the history of previous purchases or experience interacting with your company).
The user receives an email thanking them for downloading the brochure. The message in the email can be personalized based on the information you have reviewed in your CRM system.
Future emails can be sent automatically based on that user's previous actions, while tailoring the calls to action.
Thus, marketing automation provides the client with personalized service, and you - with time savings and increased chances of conversion. No wonder 86% of marketersthey claim, that marketing automation has improved the quality of leads. As we can see, this approach provides continuous personalization, increasing the value and relevance of your efforts.
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