Advantages and disadvantages of qualitative analysis

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Benefits of qualitative analysis
Some of the benefits of qualitative analysis that you should keep in mind are as follows:

Analysis is possible even with a small amount of data.
It is possible to collect data that cannot be expressed in numerical values.
Specific areas for improvement can be identified.
We will explain each one in detail.



Analysis is possible even with a small amount of data
This is different from quantitative analysis, but the analysis is based on knowing the true feelings of each and every customer, so of course the more data you president email database have the better, but even if you are not able to collect that much data, it is still possible to analyze it sufficiently.


You can collect data that cannot be expressed numerically.
This overlaps somewhat with the disadvantages of quantitative analysis, but it means that it is possible to increase customer satisfaction by analyzing consumers' true feelings, which cannot be read from numerical data.


Can identify specific areas for improvement
This may be the greatest advantage of qualitative analysis, as it focuses on why customers behaved in a certain way, making it possible to identify specific improvement proposals that make better use of customers' true feelings.


Disadvantages of qualitative analysis
There are some disadvantages to be aware of when conducting qualitative analysis:

The evaluation criteria may become unclear and the judgment may become subjective.
Evaluation criteria may be unclear and subjective.
Since the analysis is not of numerical data, if evaluation criteria are not set when analyzing, the results will not be of good quality and may even cause confusion.


How can we make use of quantitative and qualitative analysis?
How to use quantitative analysis?
As mentioned above, quantitative analysis refers to analysis using numerical data.

The following methods are used for quantitative analysis:

Use Google Analytics to analyze access.
Conducting multiple choice surveys
We will explain each one in detail.


Use Google Analytics to analyze access
By using Google Analytics to analyze access to your website, you will be able to understand what information users are looking for, which articles users are least interested in, and so on.

This will allow you to come up with measures such as making your company's website more user-friendly or making your writing more concise.


Conduct a multiple choice survey
For example, if you run a brick-and-mortar business, you could set up a multiple-choice survey in-store and have customers complete it, which would allow you to understand how many of your customers feel that your company's products are a good deal.


How to use qualitative analysis?
Examples of how qualitative analysis can be carried out include the following:

Get users to use your website before it's public.
Use marketing automation tools to track user behavior on your site.
We will explain each one in detail.


Let users try out your website before it goes live
By having users use your website before it is publicly released, you can directly gauge user satisfaction with your website, reducing the risk of losing customers.


Use marketing automation
By using marketing automation, you can track user behavior on your company's website and draw out users' potential needs.