Timeline of events: where it all began and how it all ended

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The life of a marketer is quite interesting: not a day goes by without important changes. Thus, the latest news about the rebranding of the world-famous Twitter tickled the nerves of the entire world community. From now on, we can officially say that the blue bird is “everything”: X.com now redirects users to Twitter.com; the company’s headquarters flashes the wordy letter “X” instead of the usual blue bird logo, and the Apple Store and Google Play marketplaces have also changed their name.

What should marketers henan cell phone number list expect from the new-old social network? What changes does Elon Musk plan to implement in the future? Should we worry about the rebranding of the platform loved by millions? We suggest that you look into this article in more detail in order to draw useful conclusions for further work.

Why are we talking aboutTwitter:
As of 2023, Twitter had about 450 million monthly active users. This number is projected to reach 652.23 million by 2028.
Twitter is the 14th most popular social network in the world by number of users.
Twitter's brand value is expected to grow at a rate of 85% in 2022.
As of July 2023, the percentage of active Twitter users in Ukraine was 4.25% .
Rebranding
Photo: Joel Saget/AFP/Getty Images

Read also : Threads is a month old! Is the social network still “alive”? Review and trends

The news that Elon Musk is planning to rebrand Twitter to "X" is not unexpected. The world community has been closely monitoring Musk's relationship with Twitter for several years now. To get a more complete picture of the latest changes, here is a timeline of the events that preceded the big rebranding:

March 26, 2022 : Elon Musk contacted Jack Dorsey, the founder of Twitter, to discuss the "future direction of social media."
April 4, 2022 : Musk announces he has purchased a 9.2% stake in Twitter , and on April 5, Twitter files an SEC filing making Musk a director of the company through 2024.
April 14, 2022 : Musk offers to buy Twitter, quoting $43 billion .
October 28, 2022 : Elon Musk officially becomes the owner of Twitter.
November 5, 2022 : A new CEO relaunched Twitter's subscription system and tasked the team with creating Twitter Blue .
November 16, 2022 : Elon Musk has said that he intends to create Twitter 2.0, and this update will include a number of differences.
And then you probably know everything yourself: paid subscriptions, a sea of ​​dissatisfaction from users, platform failures and, of course, rebranding.

The speed of implementation of changes has surprised the community until now, but the latest news has seriously confused marketers. As a rule, such changes are introduced gradually, which allows users to adapt to innovations. However, Elon Musk managed to achieve the effect of surprise:

On July 23, 2023, Musk announced that the platform was undergoing an official name change and rebranding.
On July 24, 2023, the blue bird logo was removed and replaced with an "X".
There were some problems, too: Appledid not allowTwitter will be listed in the App Store under a new name due to the rules of the marketplace. In addition, Elon Musk tookusername “X”from one of the Twitter users, without paying anything to the owner.

How the community reacted to the social network's rebranding
Twitter's rebranding decision has caused a stir among both users and brands. Official accountDuolingoposted a situational joke with the caption: "Does that make me the top bird?"

Ukrainian brands also joined the flash mob: Kyivstar, Rozetka, Comfy, Nova Poshta treated the changes with humor. Thus, leading Ukrainian brands joke that along with the Twitter rebranding, users will turn into people "X".

Rebranding

However, marketers are no longer in the mood for jokes: most brands that planned to launch advertising on Twitter have abandoned the idea. The rebranding and all the hastily implemented changes have led to a decrease in the platform's usefulness and its value for business. Thus, marketers expect stability and consistency from Twitter, and recent events only reduce trust in the social network.

Although Elon Musk did not directly admit to the unjustified haste of his decision, the reduction in the cost of advertising in the updated "X" speaks for itself. As writesThe Wall Street Journal, the platform is offering new incentives for advertisers in the US and UK. Instead, brands that don't reach a clearly defined ad spend threshold will risk losing their verification tick. Kind of a carrot and stick, huh?