Furthermore, we absolutely must take advantage of these taiwan cellphone number innovations to see with our own eyes the difference in data collected through a client-side and server-side tracking architecture and the impact it has on web analytics and campaign management tools.
In short, we know that ours is a constantly evolving sector and, if we want to ride the wave and not simply be overwhelmed, we must start getting down to business right away.
Generally, the server-side implementation of GTM does not change the use of tags, triggers and variables too much. These remain the key tools of the system to implement any tracking architecture. The biggest change, however, concerns the entry into the scene of Clients . This is the fundamental part because it allows a series of things:
makes data available for tags and variables to then send to Google Analytics or other service providers;
allows you to send data directly to certain suppliers without having to create any tags (although this is not a recommended option);
you can clean the data before sending it all to certain tools (PII side but also to not send certain unnecessary information)
you can enrich the collected data, communicating with the CRM to send more complete data. In short, the Client has, so to speak, the same importance that the Data Layer has in the implementation of tracking with the classic GTM container.
In conclusion, I tell you that there are many possibilities. The tool is not yet at 100% of its potential but the sooner you get your hands on it, the sooner you will begin to master it. In conclusion, it is good to keep in mind a series of issues: