The main reasons why your blog is not attracting customers

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If your blog isn’t attracting visitors, there are three main reasons for this:

Low number of impressions
Low click-through rates for blogs
Low conversion rate for users who visit the site
We will explain each one in detail.

Low number of impressions
If the number of impressions is low, meaning the number of times users see your blog is low, it is clear that you will not be able to attract many users to your blog.

The main ways to increase impressions are as follows:

Improve your search rankings by implementing SEO measures
Post information via social media accounts
Low click-through rates for blog posts
Low click-through rates on blog articles are also cited as one of the reasons why blogs are unable to attract visitors.

Your blog's click-through rate depends on your media directors email database post title and description, and a higher click-through rate will have a positive impact on your search rankings.

By using the "Search Analytics" function of Google's Search Console, you can find out the click-through rate when a specific keyword is searched for. While checking the click-through rate, repeatedly AB testing your blog's title and description to improve it is important to attract visitors to your blog.

Reference: Google Search Console


Low conversion rate for users who visit the site
Even if you are able to attract a large number of users to your site, a low conversion rate after they visit the site could be one of the reasons why your blog is not attracting customers.

In order to increase your conversion rate, it is essential to use a free tool called Clarity provided by Microsoft.

By using this, you can see video of each user who visits your site scrolling and moving their cursor, making it easier to understand where on the site the majority of users are dropping off, and you can use that information to find areas for improvement.

Reference: Clarity


The main reasons for low conversion rates are:

I'm selling it on my blog
Few paths to conversion
The appeal method is not good
We will explain each one in detail.

I'm selling it on my blog
If you try to sell a product right at the beginning of your blog, users will feel put off and are likely to quickly leave your company's blog.

Users who visit your company's blog are looking for information that can solve their problems, not an offer to sell you a product or service.

Therefore, never try to sell your products or services. Instead, provide information that can solve the user's problems and then simply say, "By using product XX, you can solve problems such as XX."

Few paths to conversion
In the first place, one of the reasons for low conversion rates is the lack of paths to encourage conversion within a company's blog.

For example, there are many blog articles that only have conversion buttons at the end.

Since the percentage of users who visit your company's blog who read it to the end is very small, it is important to place conversion buttons not only at the end of the article, but also in the middle.

The appeal method is not good
If you do not effectively promote your products or services, your conversion rate will not increase even if you install a conversion button.

There are many selling points for a product or service, such as low price, product quality, generous compensation services, etc., so use Clarity to repeatedly conduct AB tests to verify which selling point will increase the conversion rate.