5 steps to a successful digital marketing plan
Posted: Sun Dec 22, 2024 7:07 am
If a few years ago, invisibility in the media was synonymous with non-existence, in the digital age, being outside the World Wide Web means the same thing. For this reason, the marketing discipline has been updated and the concept of digital marketing has emerged.
There are five steps that cannot be overlooked when designing a thailand number for whatsapp successful digital marketing plan. What to do to:
Attract the target
Convert the target into leads (business opportunities)
Engage with the target at all stages of the sales process
Close sales
Analyze data, optimize performance and ensure increasing returns
To attract your target audience, you need to produce valuable content, share it on various digital channels depending on the topic and objective ( blogs , websites, social networks, portals, online media), optimize it in terms of search (SEO), focus on usability so as not to disappoint expectations and, if possible, invest in pay-per-click ads. In other words, if the target audience searches the web for what your company sells, they will certainly find it – the basis of inbound marketing .
Once this step is complete, it is necessary to convert the target that found us into a lead , for example by creating “call-to-action” buttons that lead to “ landing pages ” offering something useful to them (eBooks, webinars, whitepapers, reports, trial versions of products, service offerings) in exchange for contact details for qualification and subsequent follow-up.
Once you have acquired leads, it is time to invest in a more personalized and close relationship to understand to what extent that lead will become a customer . At this stage, email marketing (lead nurturing, follow-up, sending messages following a specific action) becomes particularly important.
To close the sale, it is essential that the marketing and sales departments work in “perfect” harmony – the leads are ready to take the final step and are delivered to the account. Now all that’s left is to “sign the contract” and do everything to keep the new customer satisfied and engaged with the company, ready to become a fan and recommend it to their peers.
As with any marketing initiative, the investment/return ratio must be continually evaluated and any necessary adjustments made . Google Analytics is one of the most widely used tools and, if used to its full potential, provides all the necessary metrics for free.
In short, when creating a digital marketing plan, it is essential that your company does not get carried away by the strategies that have generated the most buzz and think about those that are most suitable for your particular business. The results will not be immediate but they will be rewarding, so some patience and persistence are recommended.
There are five steps that cannot be overlooked when designing a thailand number for whatsapp successful digital marketing plan. What to do to:
Attract the target
Convert the target into leads (business opportunities)
Engage with the target at all stages of the sales process
Close sales
Analyze data, optimize performance and ensure increasing returns
To attract your target audience, you need to produce valuable content, share it on various digital channels depending on the topic and objective ( blogs , websites, social networks, portals, online media), optimize it in terms of search (SEO), focus on usability so as not to disappoint expectations and, if possible, invest in pay-per-click ads. In other words, if the target audience searches the web for what your company sells, they will certainly find it – the basis of inbound marketing .
Once this step is complete, it is necessary to convert the target that found us into a lead , for example by creating “call-to-action” buttons that lead to “ landing pages ” offering something useful to them (eBooks, webinars, whitepapers, reports, trial versions of products, service offerings) in exchange for contact details for qualification and subsequent follow-up.
Once you have acquired leads, it is time to invest in a more personalized and close relationship to understand to what extent that lead will become a customer . At this stage, email marketing (lead nurturing, follow-up, sending messages following a specific action) becomes particularly important.
To close the sale, it is essential that the marketing and sales departments work in “perfect” harmony – the leads are ready to take the final step and are delivered to the account. Now all that’s left is to “sign the contract” and do everything to keep the new customer satisfied and engaged with the company, ready to become a fan and recommend it to their peers.
As with any marketing initiative, the investment/return ratio must be continually evaluated and any necessary adjustments made . Google Analytics is one of the most widely used tools and, if used to its full potential, provides all the necessary metrics for free.
In short, when creating a digital marketing plan, it is essential that your company does not get carried away by the strategies that have generated the most buzz and think about those that are most suitable for your particular business. The results will not be immediate but they will be rewarding, so some patience and persistence are recommended.