Social media works for all levels of the sales funnel, as well as for all audiences. The fact that 89% of social media users follow a brand or product raises the need for a good social media strategy that understands content as one of the main axes. Why? Because that's where the people are. Marketing is increasingly done in 'person-to-person' relationships latvia phone number data rather than B2B or B2C, and social media is an example.
What actions can we implement from our company's social networks?:
Post original content using strategic hashtags.
Stay up to date on trends and retweet and share third-party content (with authority).
Share funny memes or videos
Make announcements
Publish news.
Offer discounts
Announce promotions
Create events for potential customers
Use advertising (remarketing) to show them the products that are abandoned in their shopping carts.
Use sponsored posts on Twitter, Instagram and Facebook to target customers who fit your buyer persona.
There are many actions that we can implement on social media, including with the aim of getting our customers to know us better without having to make a purchase - for the moment. Social media also helps us to reorient customers if we have 'neglected' our website (not being updated, for example).
It's important to remember that content marketing needs to follow a strategy and planning. Not only is content different for B2B and B2C audiences, but it is (or should be) different depending on what stage of the buyer's journey the potential customer is in. By using optimal content that is tailored to those specific audiences and needs, we will be able to guide consumers along their journey to become actual customers.