What can we expect now?
Posted: Tue Jan 28, 2025 4:09 am
The removal of third-party cookies could lead to significant disruption in the advertising market, which is not in the best interest of Google or its partners. From the beginning, advertising industry stakeholders have expressed concerns about the potential impact of the removal of third-party cookies on their businesses. Without a viable and widely adopted alternative, companies risk losing their ability to effectively target consumers, which could impact their advertising revenue .
Google has announced the introduction of a “ new experience in Chrome ,” but specific details have yet to be announced. The move could include new cookie management features, giving users more saudi arabia telegram number database control over their data while giving advertisers improved tools for targeting and measuring ad performance. Despite maintaining third-party cookies, Google continues to expand the Privacy Sandbox .
Advertisers, while relieved by Google's change of position, remain concerned about what happens next. Since Google has remained vague about this "new experience," we'll have to wait to learn more.
What is certain is that the data protection authorities still have high expectations of Google in this regard. After welcoming Google's initial decision as an important step towards better protection of personal data on the Internet, they have criticized this turnaround, considering it a step backwards in terms of respect for user privacy.
Regulators' skepticism underscores the need for Google to prove that its new initiatives will address growing privacy concerns .
Google has announced the introduction of a “ new experience in Chrome ,” but specific details have yet to be announced. The move could include new cookie management features, giving users more saudi arabia telegram number database control over their data while giving advertisers improved tools for targeting and measuring ad performance. Despite maintaining third-party cookies, Google continues to expand the Privacy Sandbox .
Advertisers, while relieved by Google's change of position, remain concerned about what happens next. Since Google has remained vague about this "new experience," we'll have to wait to learn more.
What is certain is that the data protection authorities still have high expectations of Google in this regard. After welcoming Google's initial decision as an important step towards better protection of personal data on the Internet, they have criticized this turnaround, considering it a step backwards in terms of respect for user privacy.
Regulators' skepticism underscores the need for Google to prove that its new initiatives will address growing privacy concerns .