The 10 Most Important Social Media KPIs

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9. Cost per conversion
Measuring cost per conversion allows you to quantify the budget needed to obtain the desired actions. This indicator sheds light on the performance of your advertising campaigns, as well as the purely financial impact of your social media strategy.

Since monitoring this KPI measures the total acquisition cost per customer across all channels, it helps you optimize the budget allocation dedicated to this marketing axis.

10. Return on investment (ROI)
The return on investment shows whether the budget invested in norway telegram number database social networks comes back to you in the form of profits. As with the cost per conversion, you can, on the one hand, estimate it for each advertising campaign, in order to refine your ads on the different platforms. On the other hand, consider evaluating it for all the expenses related to your social media strategy (content creation, community manager, tools dedicated to social networks, etc.).

A positive ROI is a sign that your investments are paying off. However, don't let it stagnate or regress: aim to continually improve it.

Our final tip for using these social media KPIs
To take advantage of key social media KPIs , consider taking a predictive approach. To do this, analyze metrics from past years to understand how you’re doing and anticipate changes in your audience’s behavior. The goal is to adjust your campaigns, as well as your social media strategy, to stay ahead of the competition (or surpass them!).

Need expert support? Call on a community manager on Codeur.com to boost your strategy and evaluate your KPIs in a relevant way.