Progress reporting periodic reports

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Continuous monitoring and optimization analysis of key metrics (also called KPIs in English) of both campaigns and the website and adjustments based on the results obtained. detailing the performance of campaigns and future actions to be taken. It could be said that the first stages are the most technical and the ones in which almost the entire strategy can be defined in a relatively short time. But while this is true, the monitoring and optimization tasks are the ones that really matter and take longer to complete. Because with them a strategy becomes something excellent and well optimized.


Tasks that seek to maximize results based on the botim database given budget. Maximizing doesn't just mean reducing the cost of the campaigns, but rather trying to achieve the maximum possible results with the same budget . This may involve increasing and decreasing budgets, changing configurations, adapting audiences, etc. It's a daily job, and the bigger the budget, the more hours it takes to complete. It is true that some of the reviews can be automated. In fact, more and more decisions are being left to robots, but that does not mean that all the work of managing a PPC campaign can be automated.


A large part of the decisions are still made by human SEM specialists . This constant work and knowledge of the intricacies of online advertising is what brings true value to a digital marketing agency . Therefore, placing your trust in a team specialized in these tasks is the option that can offer you the best results in terms of the profitability of advertising campaigns. The decisions they make will be faster and more effective, given the experience they have. The fees charged by advertising agencies for managing accounts should not be seen as an expense, but rather as an investment.