Definition of Growth Hacking
According to Wikipedia, "The term Growth hacking can be translated into French as "growth hacking". It has become an integral part of the marketing and business jargon of startups. The simple definition of poland number for whatsapp this term would be: Set of marketing techniques allowing to quickly and significantly accelerate the growth (=growth) of a start-up .
A concept imported from the United States, the word appeared in 2010, its creator is Sean Ellis 1 , the founder of growthhackers.com. The growth hacker tries to optimize the "AARRR metrics" (Acquisition, activation, retention, referral and of course revenue) by all means, by setting up experiments until he finds the track(s) that allow his start-up to grow and then automates/systematizes them "
Is this marketing? Yes and no
Yes, as long as there is a study of the market, the competition and a strategy.
No, to the extent that marketing is used by companies with a "linear" business model, while Growth Hacking is aimed at companies looking for an exponential business model.
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For this we will
Establish a strategy based on the set objective: generate more traffic and customers.
Select and use different digital marketing levers and tools.
Hacking growth using different techniques
Work mainly on user satisfaction. On each stratum, optimize the customer experience to have the least possible loss. At this stage, we can set up a process automation through Marketing Automation. This allows us to optimize the strategy and be more productive.
Who is this for?
To companies already established, with a growth problem
to large groups.
We don't put this type of strategy in place when creating the company.
50% of companies in France are really behind on digital (source: Deloitte report on the digitalization of companies). We are working more and more with companies in the digital transition phase, which already have a policy and are evolving.
In terms of the market today it is divided into 2:
50% of companies sell products and the same number sell services.
B2B is relatively comfortable: you can send a newsletter to a base made up of people identified by their function. They have the possibility to unsubscribe directly from the email.
B2C is less simple because it is forbidden to send emails to prospects who have not created an account on my site.
Example :
You have questions but no certainties, we will test different channels. These are avenues that we explore. If we make a mistake, we change avenues. It doesn't matter, we had the merit of exploring this one. We test several methods, we look for the one that best suits the achievement of the company's objective: