1. Is a large investment necessary to start a Digital Marketing strategy?
When compared to Traditional Marketing, Digital Marketing requires a much lower investment. But anyone who thinks that you can have an online strategy at zero cost and with immediate results is mistaken. Investing in Digital Marketing, and in Inbound Marketing , requires time and the allocation of financial and human resources.
Positioning your company on the web and making it an authority is a medium/long-term process. It involves creating an integrated strategy, working across different online channels, producing valuable content targeted at personas, according to their purchasing journey and marketing funnel . And, of course, analyzing and optimizing the initiatives carried out.
The results come, but patience is needed, in addition to the thailand telegram viral essential alignment with the sales teams, to transform the opportunities generated by marketing into sales and for marketing to take advantage of the inputs of those who know better than anyone the challenges and objections of potential customers because they deal with them on a daily basis.
Answer: It is not necessary to make a huge investment to develop a digital marketing strategy, but it does have to exist. The great advantage of digital marketing is that everything can be measured, it is the ability to analyze the performance of the actions developed and, thus, manage and redefine the budget.
2. When the language is very technical, does it make sense to have a content strategy?
Having the ability to produce content is essential for communicating in the digital world. It is through valuable content written with the target audience in mind that the IT company positions itself as an authority on topics that are relevant to its business. It is through this that it attracts potential customers to its website, encourages conversion and starts a relationship.
The biggest challenge for technology companies is not so much the production of content, but the type of language to use. In other words, transforming highly technical language into business language – where the focus is on how to solve the customer's challenge and not on the characteristics of the product/service.
Using the inbound marketing approach, content is produced based on the buyer persona, their pain points and ambitions. This means that you no longer write in a self-centered manner or based on technical jargon, but instead focus your speech on what the persona really seeks and values.
The goal of a content marketing strategy is to follow the customer journey – attraction, conversion, nurturing, sales and loyalty – by providing the right content, at the right time.
Answer: Content production, as part of a digital marketing strategy, makes perfect sense for technology companies. It is through content that you can reach your target audience and become part of their increasingly autonomous purchasing process.
3. How long does it take for the first results of the Digital Marketing strategy to appear?
Everything will depend on the strategy adopted but, as previously mentioned, it is a medium/long-term investment.
When we talk, for example, about content production, it takes some time for the IT company to position itself as an authority on a given topic on the web. It is necessary to produce different types of content, obtain indexing and a good ranking in search engines and, from there, generate more traffic, leads and, ultimately, business opportunities.
There are actions that can help reduce waiting time, such as creating an SEO optimization plan, investing in sponsored posts on social media and Google Ads, creating rich content that converts into landing pages or investing in a marketing automation tool.
Answer: The time it takes for the first results of a digital marketing strategy to appear varies. There are initiatives that can speed up results, but more important than having quick leads is having quality leads.
4. What will be the effective reach of the Digital Marketing strategy?
This doubt is associated with the concern and anxiety about obtaining results. Any IT company wants to be sure that the Digital Marketing actions carried out are reaching those who really have the decision-making power.
When including Content Marketing in your digital marketing strategy, some prerequisites are raised, such as personas, their pain points and ways to solve them, and also the main keywords relevant to the business. The combination of all this makes it possible to create targeted and relevant content.
Keeping this in mind for all digital marketing initiatives (communicating in a targeted and relevant way) helps to obtain better results.
Answer: Digital Marketing actions, well-executed and supported by good, targeted and relevant content, will reach those who have the power to make purchasing decisions. It is not enough to carry out ad-hoc initiatives; they must be done strategically and with a permanent focus on the buyer persona.