Furthermore, each communication proposal that exists, by tendency, mutates or mixes with some other to the point of forming another aspect.
There is something fundamental that we want to reflect on here and that is that marketing and its techniques, methods and communication formulas are designed to be constantly modified to meet demands.
Not to mention the obligatory dialogue that exists today between kuwait number in whatsapp the physical and digital worlds, and the public's demands for respect and objectivity from brands so that they can be presented WITHOUT the abrupt interruption that used to occur in previous years and without saturating spaces with worthless advertisements.
Well, by the way, have you heard of the term native advertising? An apparent daughter of the values proposed by Inbound Marketing , Branded Content and even traditional Advertising .
Wait a minute… so much knowledge at once?
Those three and even more. For this occasion, we will talk here at marketingdecontenidos.com about native advertising: what it is and how it takes indirect communication and sales techniques one step further.
Without more and without less:
What is Native Advertising?
It seems that Native Advertising is just starting out, when in reality it did not appear suddenly, but rather it was the evolution of some formats, as we explained in the introduction.
The term itself comes from the English Native Advertising and refers to the publication of paid content that is presented on a specific channel without interference and that is linked to a context to supply the user experience.
Wait, wait there. Slow down.
The term Native Advertising is made up of two terms:
Advertising , which refers to paid media to advertise a product, service or idea. And native , which refers to a natural habitat. In fact, the word native in the composition of the term means that it is advertising that seems to belong, naturally, to the channel in which it is inserted.