How to determine if an ad has launched in Telegram Ads
Once you've completed your ad and targeting settings, you'll be taken to your account's main page. Pay attention to the Status column - it shows what stage your ad is at.
Four statuses indicate that advertising is not working:
Stopped – stopped, completed
On Hold – on pause, suspended
In Review – under consideration, undergoing moderation
Declined – did not pass moderation, the display was rejected (if you want to see the reason, click on the ad)
One status indicates the campaign's activity:
Active – launched, working
If you don't see this information, click on the gear icon in the malta phone number data right corner of the line with all the targeting parameters, and click on the Status checkbox. This will add the column of data you need to the table.
Where is the ad status
How to analyze advertising effectiveness in Telegram Ads
To find out whether Telegram advertising works for business or not, you need to evaluate its effectiveness. For this, you will need a step-by-step plan.
1. Defining the goals of the advertising campaign
Formulate what promotion via Telegram Ads should give you. This is the first step to assessing the effectiveness of any advertising campaign. For example:
Increasing brand awareness : we launch advertisements to reach the maximum number of users.
Increasing website traffic : the goal is to attract users to the resource with specific offers.
Recruit new subscribers to a channel or bot : use advertising to increase the audience.
Lead or sales generation : we aim to obtain contacts of potential clients or direct sales from clicks.
2. Selecting metrics to evaluate the effectiveness of advertising in Telegram Ads
Each goal has its own performance parameters. In the Telegram Ads advertising account, you can track the following.
Target Key metrics What does it mean Why are they needed?
Brand recognition Views Ad views Track how many times users have seen an ad
Attracting traffic to the site clicks How many times was the ad clicked? Track the number of clicks to the site
CTR Ad clickability Assess the quality of the creative: if it interests users, they tap on the ad
CPC Cost per click Understand how much you pay per user action
Channel subscriptions / bot launches Joined Number of connections to the bot or subscriptions to the channel Track how many users have joined your resource
CPS/CPJ Price per subscriber Understand how much you pay to attract one user to a channel or bot. Helps to forecast and manage the budget
If you are launching targeting in Telegram to attract leads and clients, you will have to turn to end-to-end analytics and use UTM tags in ad links , since there are no corresponding metrics for tracking results in the advertising account statistics. You will need to look at:
Leads – the number of applications you received from clicks from Telegram Ads.
CPL – cost per lead. Important to track for managing your advertising budget.
CR (conversion) from Clicks (transition) to Leads (application). It allows you to understand how high-quality the traffic you bring from Telegram Ads is.
Clients – the number of new clients who contacted you thanks to targeted advertising in the messenger.
CAC – customer cost. It is important to track it in order to manage the advertising budget correctly: to avoid situations when the costs of attracting exceed the income received from promotion.
For all purposes, the CPM rate will be important - the amount for which you buy 1000 views. It determines whether you win the advertising auction or not: whether the ad will be shown to users. The higher the rate, the more likely it is to show the ad to the audience. It is important not to overpay so that the cost of promotion is adequate to the niche and the budget is not wasted in vain.