This guide will explain what email marketing

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It's a powerful tool that businesses can use to build stronger relationships with their customers and drive sales.In fact, email marketing is a cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent. As of 2024, email marketing revenue was projected to reach an impressive $9.5 billion.For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money lying out on the table is, how it works, and how to get started. By the end, you’ll have a solid grasp of the basics along with the know-how to launch an effective email marketing strategy for your business.

What is email marketing: Table of contentsWhat is email marketing?Types of marketing emailsWhy email marketing is importantThe benefits of email marketingHow to do email marketing11 Email marketing strategies for successEmail marketing: FAQsGet started with email marketingWhat is email marketing?Email marketing is a direct marketing strategy that involves sending commercial messages to potential and existing customers via email. Business can use email marketing to promote new products or afghanistan whatsapp list services, share news, drive sales, and encourage customer loyalty.Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to engage target audiences more effectively.

It’s about understanding your customer’s interests to develop long-term relationships.Making personalized campaigns may sound time-consuming, but marketing automation and software handle most of the heavy lifting for you. In the long run, a well-designed email marketing strategy drives sales and helps build a community around your brand.Types of marketing emailsWhat is email marketing used for? Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.1. Promotional emailsemail marketing campaign exampleSourceEmail marketing campaigns promote special offers, new product releases, gated content like ebooks and webinars, and your brand in general. A campaign can even consist of a series of emails (3-10) sent over several days or weeks. Promotional emails have a clear call-to-action — CTA, for short.