Optimization and Distribution Sessi

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They are not talking about their efficiency, they are talking about how their product will make people in the company feel.

It’s important to know that not all feelings are equal in our brain: people are afraid to lose. We feel the loss more powerfully and try harder to avoid it — so it might be good to place a little loss aversion in your content.

Here’s another example:


Our choices are less rational and more reactional
People think they know why they are making decisions, but there are several other factors influencing that decision that people don’t know — and you, as a marketer, can take a lot of advantage of that.

According to Nancy, behavioral science says that having an option makes people more likely to choose. It gives us a feeling of expertise and some kind of control.

Here’s an example: a survey in New York City showed that when traffic lights presented a button for a person to press to request the light to open, people were more patient and likely to wait than if they simply had to wait (with no button to press).


The wait time was the same. But the fact that they pressed the button gave people a sense of control over the situation, and it made them less irritated by the wait.

Remember: choices make people feel in charge, but too many can make people feel lost. Be careful with that.

We rely on auditory cues
Nancy also shared other practical tips to take advantage of the way we make decisions into our marketing strategies. For example:

Reason why — when we use ‘because’ justifying what we want to say, people are more likely to hear and believe our reasons (and act on them).

Input bias — the more time and effort we put into something, the more people tend to believe. For example, if a food company says “after a decade of research, we developed the perfect french fries.” People are more likely to believe that these fries must be awesome, than if the company had just said “we developed the perfect french fries.”

Anchoring — We’re always influenced by the first number
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Following the same structure from the first day, participants could attend many recorded sessions from recognized digital marketers. This time, the content was aimed at two other essential content marketing taiwan number data pillars: optimization and distribution.

While the first day sessions covered the foundations of a content strategy, the second day sessions focused on how to make the most out of your content.

The Optimization Sessions were full of hands-on tips to make your content stand out and really engage your audience. Creating content is not enough. You need to think strategically how it fits in your whole strategy and how it can perform better.

The topics in this session were:

Effective Delegation: The Missing Ingredient for Most eCommerce/SEO Business Owners
De-Risk Domain Authority: How to Increase Content Efficiency
3 Unique Ways to Leverage Keyword Research
Overcoming Strategic Challenges in Content Marketing
Do This, Not That: Ignite Your Email Marketing
New “Helpful Content” Ranking Strategy: Use Social Behavior and Audience Interest
10 Positioning Strategies to Make your Product/Service 10x More Valuable
In the Distribution Sessions, it was time to learn how to reach more people with the content you create. If your content isn’t seen, it doesn’t bring much value, right? So, learning how to distribute your content is a must for your strategy.

The topics were: