Send your message without fancy graphics or headers
Posted: Sun Jan 26, 2025 9:11 am
5 Steps for Increasing Your Email Response Rate
Write subject lines that invite a quick response.
If your prospect can’t glean the purpose of your email from the headline, then it’s probably not going to make it through the delete barrier. I like to use something that sounds personal like: “Can you talk Monday at 2pm?”
Of course your subject must relate to the body of your email, so if you ask for a meeting Monday at 2pm, make sure you ask again in your email.
Start your email with a statement, not a question.
How many messages do you send to your customers that begin with a question? That’s right, none of them. Avoid the temptation to try to pique your prospect’s interest with this tactic— it just doesn’t work.
Use paragraphs rather than bullet points.
This just tips contacts off to the fact that you’re trying to sell them something. While your real objective is to make the email easier to read, your prospect is thinking “sales person— delete!”
Use bullets once you have a working relationship, but stay usa telegram data away from them in your prospecting emails.
There’s nothing wrong with text, a few paragraphs, and a single link in your email message. Complicated layouts and pictures make it more likely that your note will be caught by a spam filter.
And besides, how often do you put large graphic headers at the top of your client emails? The point is to look like you just dashed off a note to a colleague or customer, so forget the extras.
Write to another person.
If your message doesn’t read like something that could be spoken naturally, you have a problem.
The idea is to connect with your prospect on a personal level and invite them to take action, not convince them that you’re part of a faceless organization. Envision a customer and write your email as if you were sending it to him or her.
Write subject lines that invite a quick response.
If your prospect can’t glean the purpose of your email from the headline, then it’s probably not going to make it through the delete barrier. I like to use something that sounds personal like: “Can you talk Monday at 2pm?”
Of course your subject must relate to the body of your email, so if you ask for a meeting Monday at 2pm, make sure you ask again in your email.
Start your email with a statement, not a question.
How many messages do you send to your customers that begin with a question? That’s right, none of them. Avoid the temptation to try to pique your prospect’s interest with this tactic— it just doesn’t work.
Use paragraphs rather than bullet points.
This just tips contacts off to the fact that you’re trying to sell them something. While your real objective is to make the email easier to read, your prospect is thinking “sales person— delete!”
Use bullets once you have a working relationship, but stay usa telegram data away from them in your prospecting emails.
There’s nothing wrong with text, a few paragraphs, and a single link in your email message. Complicated layouts and pictures make it more likely that your note will be caught by a spam filter.
And besides, how often do you put large graphic headers at the top of your client emails? The point is to look like you just dashed off a note to a colleague or customer, so forget the extras.
Write to another person.
If your message doesn’t read like something that could be spoken naturally, you have a problem.
The idea is to connect with your prospect on a personal level and invite them to take action, not convince them that you’re part of a faceless organization. Envision a customer and write your email as if you were sending it to him or her.