Here are the best days to send an email in the month
Posted: Sun Jan 26, 2025 8:58 am
This is interesting because there are earlier and later times in their recommendations, which are outside of the usual recommended-times, but do tie in with more detailed research I've found;
Best Days and Times to Send Marketing Emails
Litmus also wades in with their data, (of billions of emails), seeming to show that 10am is the best time to send an email, if you have a US-audience;
Email Opens Different Times of Day
There is a way to send your emails at the same local time for everyone, regardless of their location and timezone which we'll look at soon...
All of this is very interesting, but not exactly conclusive.
Just because people are opening up their emails and clearing them out at certain times during the day doesn't mean sending at those times will add more to your bottom line.
Which is why you need to make sure you do the next step...
Step 4. Focus on Sales, Not Open Rates
Let's talk money.
All the data on open rates, and even click through rates, is all well and good but as Jerry Maguire said;
"SHOW ME THE MONEY!"
Take a look at this, we gathered data from a study by south korea number data Klaviyo, which shows how much revenue was made per email recipient across different days of the week;
Email Revenue per Recipient
This study looked at over 22,000 campaigns sent to 1,217,123,149 (yes over 1 billion!) email addresses.
So that's pretty conclusive.
The study then delved even deeper to take a look at revenue per recipient in the AM and PM periods.
Take a look at this;
Revenue per Email in AM and PM
OmniSend data also shows Thursday is the best day to send emails if you want more orders;
Best Day to Send Emails for Orders
When it comes to getting more orders from your emails, you also need to consider the best day of the month!
I know - so many variables, right?
Best Days and Times to Send Marketing Emails
Litmus also wades in with their data, (of billions of emails), seeming to show that 10am is the best time to send an email, if you have a US-audience;
Email Opens Different Times of Day
There is a way to send your emails at the same local time for everyone, regardless of their location and timezone which we'll look at soon...
All of this is very interesting, but not exactly conclusive.
Just because people are opening up their emails and clearing them out at certain times during the day doesn't mean sending at those times will add more to your bottom line.
Which is why you need to make sure you do the next step...
Step 4. Focus on Sales, Not Open Rates
Let's talk money.
All the data on open rates, and even click through rates, is all well and good but as Jerry Maguire said;
"SHOW ME THE MONEY!"
Take a look at this, we gathered data from a study by south korea number data Klaviyo, which shows how much revenue was made per email recipient across different days of the week;
Email Revenue per Recipient
This study looked at over 22,000 campaigns sent to 1,217,123,149 (yes over 1 billion!) email addresses.
So that's pretty conclusive.
The study then delved even deeper to take a look at revenue per recipient in the AM and PM periods.
Take a look at this;
Revenue per Email in AM and PM
OmniSend data also shows Thursday is the best day to send emails if you want more orders;
Best Day to Send Emails for Orders
When it comes to getting more orders from your emails, you also need to consider the best day of the month!
I know - so many variables, right?