A complete unified commerce system comprises several building blocks

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To provide customers with a unique customer experience using the DOM, flexible purchasing, processing and return experiences can be set up between all channels.


The CDP and DOM components mentioned do not form the entire solution to achieve a holistic customer experience. However, they are important elements of unified commerce. They offer the company a cross-channel overview of customers and enable customers to have flexible purchasing, processing and return options on all channels. Important aspects that are missing from the omnichannel strategy. Given the challenges faced by companies with multiple sales channels, there is no way around unified commerce to offer customers an attractive shopping experience.

Are you interested in further topics or information from the area of ​​Unified Commerce or are you looking for the right contact person? Then take a look at our website .

You can find further exciting articles from the adesso world in our previously published articles .


René El Fatuaki works as a developer in the adesso Salesforce division luxembourg consumer email list in Berlin. He has a background in e-commerce and develops online shops on Salesforce's Commerce Cloud platform. He is also involved in the topics of innovation in retail and investments.


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