Store Manager: How to Help with Goals
Posted: Thu Jan 23, 2025 6:59 am
In the retail environment, especially among smaller companies, it is common for the business owner to be an extremely present figure in the management of the store.
However, as the business grows and even gains branches, it is a good idea to think about hiring a manager to ensure greater assistance in all aspects of store management and, consequently, to achieve better results.
What happens, however, is that when we talk about the role of a skype database manager in a store, many people still have doubts about their real functions within the business. After all, does the choice of a manager also end up influencing sales ? Another point: is it the manager's job to deal directly with sales?
These are the topics we will discuss in this week's article on Meu Crediário. Want to learn more about all these topics? Then read on.
WHAT IS THE ROLE OF A STORE MANAGER?
In general, we can say that the store manager's role is to be a kind of “official representative” of the store's administration before different audiences, such as: Suppliers, Employees and Customers.
He is responsible for the smooth running of the point of sale, consumer satisfaction and sales staff performance. Therefore, it is essential that the manager has full knowledge of the company's mission, vision, values and strategies.
In addition, understand what actions are being taken to achieve the goals set by the retailer. After all, he is considered the main person responsible for disseminating and reinforcing the organizational culture of his company.
The store manager's duties include opening and closing the business every day, ensuring organization and routines at the point of sale, assisting with customer service, recruiting salespeople , coordinating and monitoring sales targets, controlling cash inflows and outflows, among other responsibilities.
And in terms of sales, should the manager's role also be present ?
To improve your knowledge on the subject, check out the first video below and learn more about the role of the store manager in management!
YouTube video
SHOULD STORE MANAGER ALSO SELL?
To make the functions of a store manager even clearer, we like to compare it to a football team. For example, we can compare the manager to a football coach on the sidelines. He or she directly influences the way the team is organized, the results of the players' positions and, finally, the monitoring of the game. This is the role of the coach.
What we need to understand from this: if this coach enters the field to play, he will end up losing his external vision of the game and will start to focus only on his activity on the field. Can you understand this connection we made?
The manager's role, therefore, is to organize the store, assist the team, distribute tasks, and prepare the store so that it can effectively achieve the best results. So, this is the answer to why managers are linked to sales.
However, as the business grows and even gains branches, it is a good idea to think about hiring a manager to ensure greater assistance in all aspects of store management and, consequently, to achieve better results.
What happens, however, is that when we talk about the role of a skype database manager in a store, many people still have doubts about their real functions within the business. After all, does the choice of a manager also end up influencing sales ? Another point: is it the manager's job to deal directly with sales?
These are the topics we will discuss in this week's article on Meu Crediário. Want to learn more about all these topics? Then read on.
WHAT IS THE ROLE OF A STORE MANAGER?
In general, we can say that the store manager's role is to be a kind of “official representative” of the store's administration before different audiences, such as: Suppliers, Employees and Customers.
He is responsible for the smooth running of the point of sale, consumer satisfaction and sales staff performance. Therefore, it is essential that the manager has full knowledge of the company's mission, vision, values and strategies.
In addition, understand what actions are being taken to achieve the goals set by the retailer. After all, he is considered the main person responsible for disseminating and reinforcing the organizational culture of his company.
The store manager's duties include opening and closing the business every day, ensuring organization and routines at the point of sale, assisting with customer service, recruiting salespeople , coordinating and monitoring sales targets, controlling cash inflows and outflows, among other responsibilities.
And in terms of sales, should the manager's role also be present ?
To improve your knowledge on the subject, check out the first video below and learn more about the role of the store manager in management!
YouTube video
SHOULD STORE MANAGER ALSO SELL?
To make the functions of a store manager even clearer, we like to compare it to a football team. For example, we can compare the manager to a football coach on the sidelines. He or she directly influences the way the team is organized, the results of the players' positions and, finally, the monitoring of the game. This is the role of the coach.
What we need to understand from this: if this coach enters the field to play, he will end up losing his external vision of the game and will start to focus only on his activity on the field. Can you understand this connection we made?
The manager's role, therefore, is to organize the store, assist the team, distribute tasks, and prepare the store so that it can effectively achieve the best results. So, this is the answer to why managers are linked to sales.