There are several ways to check its availability

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There are also cases when you need to look for all possible problems in an audit. For example, when you need to analyze other people's advertising campaigns in order to offer your services as an advertising specialist to the customer. In this article, we will consider such an extended version of the audit.

Although the problem can lie anywhere, there is a list of typical mistakes in advertising campaigns that are most common.

Yandex.Metrica or goals are not luxembourg telegram number database configured, data for analytics is collected incorrectly
The advertisement is shown outside of the company's working hours. This is relevant for those companies where orders can only be made through a manager during working hours.
There are no negative phrases or autotargeting is set up incorrectly. In these cases, ads may be shown for irrelevant queries, which reduces CTR and brings in low-quality traffic
There is no division into regions, which reduces conversion
Budget limits are not set, leading to overspending
Landing pages from ads do not match queries
Automatic stop of impressions when the site is not working is not enabled
Incorrect RK strategy selected
The ads are written with errors, they lack specifics and USP
Step 2. Checking the correctness of Yandex.Metrica settings
To draw conclusions about the effectiveness of advertising campaigns, you need to check that statistics on them are collected correctly.

First, compare the number of clicks on ads in Yandex.Direct and the number of site visits in Metrica for the same period. These indicators should not match 100%, but if the discrepancy in the number of clicks in Yandex.Direct and visits in Metrica is more than 20-30%, the counter is probably not counting some visits. This may happen because the Yandex.Metrica counter code is not installed on all landing pages.



Manually . If there are few ads, you will need to go to each landing page, add the combination of characters "?_ym_debug=1" to the URL, then open the console via F12 and reload the page via F5. If the Metrica code is installed on this page, you will see the word "Counter" in the console and a set of numbers that must match the counter number.