Concentration on a narrow market segment

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Trends Affecting the Business Concept
The nature of business concepts is determined by the current situation. For example, the Russian economy, starting in 2022, will experience serious changes associated with the departure of most foreign firms and international brands.

On the other hand, such a thinning of iceland telegram number database market participants gives advantages to the remaining players, so domestic representatives of small and medium businesses have received a chance to expand the share of the controlled market by establishing themselves in the vacated segments. Let us give as an example several options for the direction of business concepts that are relevant in the current conditions.


The principle that the wider the market coverage area, the more stable the company's position, does not work in real life. In practice, dispersing resources is often unprofitable, and instead it is better to direct all efforts to securing a certain segment. Such a position will ensure competitiveness and a high level of profit.