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According to the Federal Law of July 31, 2023 No. 408-FZ, owners of websites and mobile applications that use technologies for providing information based on the collection, systematization and analysis of user preferences - recommendation technologies - will have to, firstly, not allow the use of recommendation technologies that violate the rights and legitimate interests of citizens and organizations, and also "not allow the use of recommendation technologies for the purpose of providing information in violation of Russian legislation."

At an extended meeting of the cambodia whatsapp resource State Duma Committee on Information Policy, which took place in July 2023 before the bill was adopted, Igor Alekseev, Director of Government Relations at Yandex LLC, asked for technical amendments to the bill. He explained that it is necessary to provide for the ability for owners of advertising services, such as Yandex, to leave a link to the algorithm rules on an advertisement, and not on a third-party website that does not use recommendation algorithms. According to him, otherwise, every website where ads from third-party services appear will have to post this notice.

this aspect had been improved, the press service of Roskomnadzor responded that the law directly obliges the owner of the site or application to inform about the use of recommendation technologies and to post the rules for their operation. "The owner of the advertising network can provide the owner of the site with a permanent link to the rules, which can be included in the rules of the resource," added the representative of the press service of the department.

According to Roskomnadzor's explanations, resource owners will have to post rules for using recommendation technologies: make access to them free, without requiring registration or user identification, or charging a fee for access to this information. In addition, the rules must be posted in Russian.

The law establishes that these rules must specify what specific information about users the resource collects, processes and uses to build a further system of product or post recommendations; it must also specify where the resource collects this data from.

According to the new requirements, the owner must not only post the rules, but also separately notify the user about the use of recommendation technologies on such a site or application. Roskomnadzor recommends posting a message with the following content: "The information resource uses recommendation technologies." It can be posted on any page of the site, including personal pages of users.

According to the new regulations, if Roskomnadzor sees signs of a violation of the requirements, the owners of social networks and marketplaces are required to provide it with access to the software and hardware of recommendation technologies within 10 days of the request so that the agency’s specialists can evaluate them.

If Roskomnadzor establishes facts of violation, they must be eliminated no later than 10 days later. If the resource owner does not correct the violation, then at the request of the executive body, he must stop providing information using recommendation technologies within 24 hours. If the platform does not do this voluntarily, Roskomnadzor will block the resource until the violations are eliminated.

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