What are the 7 steps to map the customer journey?

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5. Solutions
This section outlines the actions and strategies your brand implements to address customer pain points and improve their overall experience.

It documents the specific solutions or improvements malta b2b leads applied at each stage of the customer journey. These include steps like changes to website design that resolve issues and improve the customer experience.

It visualizes how your brand responds to customer needs and challenges at different touchpoints. Besides that, it’s a good reference to ensure your team implements the solutions and refines them to increase customer satisfaction.

A strategic approach to building a map ensures you capture every touchpoint, anticipate customer desires and address potential pain points. Here are seven steps to build a journey map unique to your customers and business needs.

1. Set your goals
What do you want to get out of this process? And why does it matter to your business? Knowing your goals sets the stage for how you assemble your map.

Some examples of goals include:

Identify the top three customer pain points. Use these pain points to create content.
Understand customer interests and motivations to develop better products and services.
Total the cost of customer interactions to set a better social media budget.
2. Decide on a customer journey map type
There are several different customer journey maps and each one has its advantages. When you decide which map to work with, you know which details to focus on.