How does Google determine canonical pages?

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To determine canonical pages, Google uses a number of criteria:

Protocol: The system usually prefers a secure protocol (https) over an unsecure one (http).
Best Domain: If you use multiple domains, Google will determine the best one for the user.
Page quality. Robots prefer original and role-playing content.
Presence of URL in the Sitemap file.
The rel= “canonical” marker. This attribute estonia telegram number database indicates that you have defined a canonical page yourself. However, Google may override this choice in favor of a link that better matches the criteria.
The rel="canonical" attribute can be used for a variety of purposes, such as:

avoiding duplicate content;
providing partial duplication of pages;
to eliminate automatic creation of duplicates for printing;
to remove filter pages from search results.
In addition, the attribute is used when it is difficult to implement 301 redirect on the site.



How do I determine which page to use as canonical?
Sometimes it is difficult to decide which page should be the primary one and which one should be the secondary one. When choosing the best page for indexing, pay attention to the following criteria:

Page traffic.
The presence of external and internal links, as well as their number.
Read also : Link attributes nofollow, ugc, sponsored in 2023: how (and why) to use?