How to capture leads with pop-ups?
Posted: Sun Dec 22, 2024 6:01 am
Good practices and mistakes
To avoid the counterproductive effects of bad practices when using pop-ups on a website, it is best to be clear about what can and cannot be done in order to avoid making mistakes as much as possible.
We list it for you below.
Good practices:
Make closing the pop-up as simple and visible as possible.
Use tracking cookies so that when the visitor visits your site again, the pop-up window does not appear again.
Activate the pop-up window after two minutes of browsing the web or after opening two pages.
Make the content of the pop-up attractive and interesting for the user. For example, you can mention the number of subscribers you have to your Newsletter or offer an unmissable promotion.
The design should be pleasing to the eye. The best recommendation is to try several until you find the right one.
Errors:
Activate pop-ups frequently: they can be considered spam and annoying.
Asking for too much information for a subscription: the person's first name, last name and email should be more than enough.
Enable pop-ups with no alternative to closing them: It is best to put a very visible cross so that users have the option to close the pop-up immediately if they wish.
Be very careful with pop-ups, as some of these types of ads, especially those containing scripts, can make a website load longer, which is a relevant factor in terms of conversions as well as SEO.
[Tweet “Discover the best ideas for capturing leads with Pop-ups.”]
The key factor to obtain leads by using pop-ups is to be very clear about the expected objective, which is nothing more than obtaining the email addresses of visitors.
In this way, we will focus on what is really important. However, it is necessary to take into taiwan mobile phone number example account the following:
Defining the value proposition
If you put too much information in the pop-up, people will hardly read the entire content, so you need to define a unique and easy-to-read value proposition.
In the pop-up window you must describe a value proposition that is easy to achieve so as not to waste users' time and they can become future leads .
It is best to activate the pop-up only when the user has reached a certain point in the post. If the user has read it to the end, it is very likely that the content is of interest to the user and they may not mind leaving their email address.
If the pop-up has an interesting claim, a subtitle with valuable information and also a single field for the form , it is very likely that you will achieve the objective.
To avoid the counterproductive effects of bad practices when using pop-ups on a website, it is best to be clear about what can and cannot be done in order to avoid making mistakes as much as possible.
We list it for you below.
Good practices:
Make closing the pop-up as simple and visible as possible.
Use tracking cookies so that when the visitor visits your site again, the pop-up window does not appear again.
Activate the pop-up window after two minutes of browsing the web or after opening two pages.
Make the content of the pop-up attractive and interesting for the user. For example, you can mention the number of subscribers you have to your Newsletter or offer an unmissable promotion.
The design should be pleasing to the eye. The best recommendation is to try several until you find the right one.
Errors:
Activate pop-ups frequently: they can be considered spam and annoying.
Asking for too much information for a subscription: the person's first name, last name and email should be more than enough.
Enable pop-ups with no alternative to closing them: It is best to put a very visible cross so that users have the option to close the pop-up immediately if they wish.
Be very careful with pop-ups, as some of these types of ads, especially those containing scripts, can make a website load longer, which is a relevant factor in terms of conversions as well as SEO.
[Tweet “Discover the best ideas for capturing leads with Pop-ups.”]
The key factor to obtain leads by using pop-ups is to be very clear about the expected objective, which is nothing more than obtaining the email addresses of visitors.
In this way, we will focus on what is really important. However, it is necessary to take into taiwan mobile phone number example account the following:
Defining the value proposition
If you put too much information in the pop-up, people will hardly read the entire content, so you need to define a unique and easy-to-read value proposition.
In the pop-up window you must describe a value proposition that is easy to achieve so as not to waste users' time and they can become future leads .
It is best to activate the pop-up only when the user has reached a certain point in the post. If the user has read it to the end, it is very likely that the content is of interest to the user and they may not mind leaving their email address.
If the pop-up has an interesting claim, a subtitle with valuable information and also a single field for the form , it is very likely that you will achieve the objective.