Select all the clients who called

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The Visitors report will be even more informative if you combine your own offline visitor data with the data in Metrica. For example, you can transfer information to Metrica about whether a visitor has a discount card, client status, the status of a CRM application, and any other attributes — including data on offline conversions and calls. Based on this data, you can create a variety of visitor segments for analysis and retargeting.

Study the history of actions on the site croatia telegram number database before the call. If you transfer calls to Metrica, you can view them in the history of visitor actions and select them as a segmentation condition.you and came to you for a specific advertising campaign, study what exactly they viewed on the site before the call — and compare this data with information about the topic of conversation from call center operators (it can be transferred in call labels).

For example, clients of a cleaning company come to the site through an advertisement for carpet cleaning, view several different services of the company on the site, and most often order a comprehensive cleaning of the apartment by phone. The data in other reports will indicate that visits through an advertisement for carpet cleaning rarely end with an order for this particular service. And the ability to study the entire chain of interactions between a visitor and the site - from the first visit to the order - will help to more accurately assess the return on advertising, and at the same time to study demand more deeply.