You can use a follow link if you want to

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But we encourage you to always look at the bigger picture and consider content marketing as an integral part of your overall marketing strategy. An example of an overall goal might be: “In 2022, we want to achieve a 20% increase in revenue from organic content and generate 15,000 qualified leads with a budget of $30,000.”

Pro tip: Consider the customer journey when setting goals for your content strategy. For example, in B2B, the sales cycle tends to be much longer than in B2C. So, multitouch attribution is best when you analyze your content performance and define your KPIs (key performance indicators).

Read on to discover some goal-setting frameworks that can help you accomplish this step.

When the link is beneficial. Google introduced rel="sponsored" (and rel="ugc") as an additional type of backlink attribute, and prefers users to use rel="sponsored" for paid or profitable links (such as paid ads, banner ads, affiliate links, sponsored content) instead of rel="nofollow".
Remember that nofollow links don’t directly business owner data pass authority. However, they can still build brand awareness and bring you referral traffic.

Follow links, on the other hand, are regular links with attributes that inform Google that the link should pass PageRank.

Follow links

Help search engine robots understand what the content is about
In short : Follow links tell Google to crawl a website, while nofollow links do not. PageRank is the metric that helps Google monitor whether or not a link is giving good points to another website.

2. User Links
Using user-generated links as a link building tactic is not the ideal path when you are looking to improve your SEO strategy. In the past, Google penalized those who attempted this user-generated link building technique.