3. Avoid performative activism through ongoing initiatives

[fomayof928@mowline]

External partnerships: Work with companies, organizations and institutions such as HBCUs that champion diversity and have broad representation to diversity your talent pool and content. Collaborate croatia b2b leads with third-party DEI vendors to conduct unconscious bias training.
Compensation: Compensate your partners, especially when working with content creators. If your company is limited on resources, think outside of the box and focus on adding value in another way. For example, you could donate to a nonprofit organization on their behalf or co-market their content across all social media platforms year round.
Create and nurture partnerships with Black creators
As we discussed above, one of the best ways to celebrate in February and beyond is by amplifying voices within the Black community by collaborating with Black creators. Powell says brands want to work with creators because of what they have to offer whether it’s their personality, interests, unique point of view or how they create content. Just as consumers enjoy purchasing from brands that are authentic and allow them to feel like they can trust them, brands want to work with creators they can trust.

According to The Sprout Social Index™, authentic, non-promotional content ranks as the top content type consumers say they don’t get enough of from brands on social media. Powell says leading with authenticity is one of the best ways to accomplish that trust consumers are seeking.

Infographic from The Sprout Social Index™ showing what consumers don't see enough of from brands on social. Authentic, non-promotional content is ranked as the number one type of content, followed by transparency about business practices and values, product sourcing, educational content and user-generated content and testimonials.
“Often, as creators, we’re the face of the brand. We are the people behind the scenes. So why not infuse who we are into the content that we create? One of those ways to do that is by showing up authentically in who you are,” she says.