Select campaign type
The next step is to choose the type of campaign you want to create.
There are six different types. Search, Display, Shopping, and Video are the main ones. There are also additional options: Shopping and Discovery, but they will not be available if you have just created an account.
In this guide, we'll focus on how to set up a search campaign only. And if you're new to PPC advertising, search is almost always the best place to start. However, we'll take a quick look at the different types available so you can start thinking about which option is best for your business moving forward.
Search. Contextual advertising appears as text ads on Google results pages. s that users enter into the search bar.
Display advertising. Google has access to a network of over 2 million websites where the company can place text, video, and image ads. These ads offer a variety of targeting options. Campaigns are great for increasing brand awareness or re-engaging past website visitors.
Videos: YouTube is a popular service sweden email list owned by Google. So you can create videos to show as ads on this platform.
Before we move on to the next step, which will help you understand how contextual advertising is set up, you need to make one more choice. Google will ask you to select the results you want to get from your campaign.
The options available are: visiting a website, making phone calls, and downloading apps. Although one of these may suit your purposes, this section can be left blank.
Setting up PPC advertising
The campaign settings are divided into the following sections:
general settings;
targeting and audiences;
budget and rates;
ad extensions.