Reactivation
This type of push is aimed at reviving the user's interest in the application or service. For example, a social network can send you a notification that you have new messages or friend requests to attract your attention.
"Smart" pushes
Notifications that are created using recommendation mexico telegram database systems and AI. Using these technologies helps to personalize push notifications, which means increasing the user's interest in the application and increasing the conversion to the target action.
The main thing is to send such pushes at the moment when the user might “drop out”.
Push notifications should be informative and useful so as not to cause irritation. The same product can combine different types of push notifications depending on the marketing goals.
Best practices for using push notifications
There are several techniques that can help make push notifications an effective marketing tool.
Dispatch time
There is no perfect time to send notifications, but there is a bad one. Most users get annoyed when push notifications distract them from work or come at an inconvenient time. If you have a fitness app, then an inspiring notification at 7 am that it’s time to go for a run evokes positive emotions. But not on the morning of January 1st — you should take holidays into account in your mailing list.
Screenshot: Telegram channel "Golden Pushes"
Screenshot: Telegram channel Golden Pushes
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