YouTube video analytics and metrics to track

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Average view duration. The average amount of austria b2b leads time (in minutes/seconds) that viewers spend watching your videos.

Key moments for audience retention. A percentage breakdown of how many viewers are still watching specific videos at the 0:30 mark.

How viewers find your videos. A percentage breakdown of how people discover your content organized by suggested videos, browse features, playlists, YouTube search, channel pages and other sources.

Audience metrics
Returning viewers. The number of repeat viewers of your content within the past 28 days.

Unique viewers. The total number of unique (individual viewers) of your content within the past 28 days.

Videos growing your audience. A breakdown of videos that resulted in repeat views.

When your viewers are on YouTube. A breakdown of the times and days of the week that your audience is most engaged on YouTube.

Top geographies. The origin countries of your audience.

Age and gender. A breakdown of the age and gender of your YouTube audience.

In YouTube Studio, select “Content” in the left-hand menu to see a list of all your videos.

Then, tap the Analytics icon next to the thumbnail for a breakdown of metrics for a specific video.

Engagement metrics