Ensure all of your brands get the right level of support
Posted: Wed Jan 22, 2025 8:44 am
A screenshot of the Nelnet Campus Commerce LinkedIn page. In the screenshot you can see the Nelnet Campus Commerce logo, tagline and company boilerplate.
Dan’s team adapts their approach to social strategy accordingly, while also being honest with stakeholders about what’s feasible for a small team. Dan often pushes back in conversations with partners by asking, “What goal are you trying to accomplish? What’s the greater purpose of this proposed project?”
The Nelnet social team has a comprehensive view of brand usa b2b leads performance and company-wide strategy, which gives them a unique and valuable perspective. Dan is tasked with keeping each business line grounded in their own goals and the business’ vision.
He brings valuable insights to these conversations with the help of Sprout Social’s Smart Inbox and Social Listening solution. As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”
A screenshot of the Sprout Social Smart Inbox, an inbox that streamlines all incoming messages into a single stream. In the screenshot, you can see a pop-up message that indicates a spike in activity.
Sprout Social Listening Dashboard showing a circular graph that plots out a brand's share of voice versus several competitors.
Make it your own: Trust social team leaders when they say it’s impossible to achieve every goal. Be their champion when they ruthlessly prioritize projects. Use the performance intel they share to shape your company’s goals, and keep them in the loop of the larger business strategy.
One of the most challenging things the Nelnet social team faces is the fear of making any of the internal partners they work with feel like other business lines are being prioritized over them. As Dan puts it, “How do we make every business line feel like they’re getting the right amount of support?”
Dan’s team adapts their approach to social strategy accordingly, while also being honest with stakeholders about what’s feasible for a small team. Dan often pushes back in conversations with partners by asking, “What goal are you trying to accomplish? What’s the greater purpose of this proposed project?”
The Nelnet social team has a comprehensive view of brand usa b2b leads performance and company-wide strategy, which gives them a unique and valuable perspective. Dan is tasked with keeping each business line grounded in their own goals and the business’ vision.
He brings valuable insights to these conversations with the help of Sprout Social’s Smart Inbox and Social Listening solution. As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”
A screenshot of the Sprout Social Smart Inbox, an inbox that streamlines all incoming messages into a single stream. In the screenshot, you can see a pop-up message that indicates a spike in activity.
Sprout Social Listening Dashboard showing a circular graph that plots out a brand's share of voice versus several competitors.
Make it your own: Trust social team leaders when they say it’s impossible to achieve every goal. Be their champion when they ruthlessly prioritize projects. Use the performance intel they share to shape your company’s goals, and keep them in the loop of the larger business strategy.
One of the most challenging things the Nelnet social team faces is the fear of making any of the internal partners they work with feel like other business lines are being prioritized over them. As Dan puts it, “How do we make every business line feel like they’re getting the right amount of support?”