What is geographic targeting?
Posted: Wed Jan 22, 2025 8:36 am
Geographic targeting is, as the name suggests, a function that allows you to select a region and display advertisements to users in that region. This is an essential function for companies that have physical stores or have clearly defined service areas.
Specifically, you'll be able to:
I want to advertise to people in Tokyo, but I don't want to advertise to people in other prefectures.
We want to advertise not only to people in Tokyo, but also to people who have an interest in Tokyo.
Geographic targeting solves both of these issues.
This time, we will introduce the types of geo-targeting delivery how can our overseas chinese in uk data help your business methods available and the criteria used to determine geographic location.
2. Types of geographic targeting
There are two main types of geographic targeting: "Specifying an arbitrary region (such as a country or prefecture)" and "Specifying by radius (Google only)."
①Select a region (country, prefecture, etc.)
First, this is a method that allows you to target by specifying a country, prefecture, or region.
If you want to deliver ads to the entire country, you can deliver ads to users in that country by specifying the country. It is possible to deliver ads to only one country, but it is also possible to specify multiple countries for each campaign and deliver ads simultaneously. In that case, there are issues such as language, so it is safer to specify the country you want to deliver to for each campaign.
In addition, settings can be made not only at the national level, but also at the prefectural and municipal level (excluding some areas). This is a required setting for companies that provide services only in specific areas such as rural areas or prefectures.
The following are the steps for setting up.
[For Google]
1. Go to the Google Ads management screen.
2. Click "Location" in the page menu on the left screen.
3. Click the name of the campaign you want to edit.
4. Click the blue pencil icon. (See below)
5. Enter the location you want to target.
If you want to target multiple locations, click "Add locations in bulk" and enter the locations.
You can set up to 1,000 items. When you enter the information, the area to which the message will be sent will be displayed (see below).
Please note that there are limitations to the types of regions you can specify.
A file listing the regions that can be specified in Google Ads can be downloaded from the following page.
Specifically, you'll be able to:
I want to advertise to people in Tokyo, but I don't want to advertise to people in other prefectures.
We want to advertise not only to people in Tokyo, but also to people who have an interest in Tokyo.
Geographic targeting solves both of these issues.
This time, we will introduce the types of geo-targeting delivery how can our overseas chinese in uk data help your business methods available and the criteria used to determine geographic location.
2. Types of geographic targeting
There are two main types of geographic targeting: "Specifying an arbitrary region (such as a country or prefecture)" and "Specifying by radius (Google only)."
①Select a region (country, prefecture, etc.)
First, this is a method that allows you to target by specifying a country, prefecture, or region.
If you want to deliver ads to the entire country, you can deliver ads to users in that country by specifying the country. It is possible to deliver ads to only one country, but it is also possible to specify multiple countries for each campaign and deliver ads simultaneously. In that case, there are issues such as language, so it is safer to specify the country you want to deliver to for each campaign.
In addition, settings can be made not only at the national level, but also at the prefectural and municipal level (excluding some areas). This is a required setting for companies that provide services only in specific areas such as rural areas or prefectures.
The following are the steps for setting up.
[For Google]
1. Go to the Google Ads management screen.
2. Click "Location" in the page menu on the left screen.
3. Click the name of the campaign you want to edit.
4. Click the blue pencil icon. (See below)
5. Enter the location you want to target.
If you want to target multiple locations, click "Add locations in bulk" and enter the locations.
You can set up to 1,000 items. When you enter the information, the area to which the message will be sent will be displayed (see below).
Please note that there are limitations to the types of regions you can specify.
A file listing the regions that can be specified in Google Ads can be downloaded from the following page.