Extravagant color solutions combined

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Attracting the target audience with other modern design techniques help to attract and focus the attention of the user or consumer.
Differentiation from competitors. By choosing shades that are radically opposite to popular ones, a company can quickly become memorable to the audience and stand out from its main competitors.
Unobtrusive formation of the desired consumer reaction. The psychology of color can help in predicting the perception of a brand and product.
Psychology of color or subtleties of brand perception
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Advertising and color
In the early 2000s, designer Joe Hallock launched a research project aimed at studying human reactions to colors. Favorite and disliked shades were identified in the studied groups of people and an analysis laos email list of associations was made.

As it turned out, blue became the most popular among women and men of all ages, and most of the survey participants even named it their favorite. The least popular were beige and brown.

The social network Pinterest, which has been popular in recent years and where photos and pictures are posted, united in collections of the same theme, was also the object of study in 2015. Researchers found out which shades evoke a greater response from users. For example, interest in black and white photos was much less than in color ones. The famous company Xerox made a similar conclusion: experts claim that the presence of color accents in business documents increases sales by approximately 80%.