What generation uses Instagram the most?

[fomayof928@mowline]

Instagram sees the most usage among the Gen Z and Millennials populations.

What is the breakdown of Instagram users?

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can uk b2b leads use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

According to The Sprout Social Index™, the most memorable thing brands can do on social is respond to their customers. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care, which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Here’s our lineup of brands who take customer care on social seriously, and takeaways you can use to elevate your care strategy to new heights.

PNC Bank: Finance industry-approved customer care
For brands in regulated industries like financial services, social can be a perilous place. Regulatory agencies closely monitor financial institutions to ensure their social presence complies with laws and regulations (if it doesn’t, it can result in significant fines and other legal action). One rogue post can lead to the collapse of decades-old financial institutions.

A screenshot of PNC Bank Help responding to a user on X (formerly Twitter). The care team is explaining how the customer can use their thumbprint to open the PNC Bank app.