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When you fail to adapt to the dynamically changing standards of e-commerce, you lose your effectiveness. An outdated site no longer meets current user requests and search engine requirements. As a result, there are fewer visitors, lower search results, and the number of conversions leaves much to be desired.
How do you know when it's time to update your online resource? We'll tell you about it in the article and give you some useful tips.
Complex structure
Business development means its structural complication. New departments, directions, services, goods appear. Together with the business, its Internet projection grows and becomes more complex. The range of products expands, new thematic sections and subsections appear, the resource is filled with content and new pages. All this is not bad, but at some point it may become clear that the structure has become cumbersome and inconvenient for the user. In this case, the visitor will not waste his time and wade through the jungle of pages, but will simply leave the site and go to competitors.
In addition, it is important to understand that a poorly optimized structure will inevitably lead to problems with search engine optimization, abandoned carts, pessimization in search results and a critical decrease in organic traffic.
At the same time, we suggest you
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