Ngenix Commercial Director Konstantin Anokhin spoke
Posted: Wed Jan 22, 2025 8:05 am
genix CEO Konstantin Chumachenko spoke about countering the main trends: "In 2023, the focus of attacks has shifted to the application level. Malicious bots cause a lot of damage. They seek out and try to exploit the most critical functions of web resources. Attackers disguise themselves as real users and have achieved great success in this. Therefore, screening and behavioral analysis of users is one of the most important stages of development for us. It is also iran whatsapp number database too early to discount mass DDoS attacks. We always take such threats seriously. And we not only pump up the platform's resources, but also constantly develop the anomaly detection system. Therefore, we invest a lot in end-to-end support, analytics and operational reporting on attacks. And the main trend of the season is carpet scanning of the IT infrastructure of various organizations. Cybercriminals usually target popular mass software. In fact, an attacker with a ready-made master key goes to all the apartments and looks for whose door it will fit. For the web, this means that your WAF can no longer be a talisman like a horseshoe over the door, but rather a functioning and properly configured tool."
about the importance of fast and effective solutions: "A certain tolerance for risk has developed in the market. In 2022, effective solutions always won. The customer needed to do everything here and now. Services that really solved the problem came to the fore. And in 2023, due to risk tolerance, the corporate world is beginning to return to its usual state with an increase in decision-making time, with a blurring or complication of selection criteria. But we believe that it is too early to say that we have reached a calm state. Customers need to somehow react a little more and faster to what is happening with their business, especially in terms of security. We believe that effective solutions will continue to win.
Konstantin Chumachenko believes that many companies have become accustomed to numerous cyberattacks: "We continue to live in a state of storm. The level of cyberattacks remains at its maximum. But if at the beginning of 2022 the situation was perceived as an emergency, unexpected, today such a storm has become a daily background. Owners of web resources have had time to figure out what tools they need to protect themselves, and who can help them with this. Many organizations are deciding how to not only build a fence around the IT infrastructure, but also remain accessible to the audience under any load. Previously, this was the need of an e-commerce company. Now this applies to any organization that interacts through web interfaces with a mass audience. Be it transport, finance or government agencies. It is important for everyone not only to fight off attacks, but also to maintain user comfort."
Kirill Ryzhikov, Head of Customer Service Support at Ngenix, named the main indicators of customer centricity: "If we talk about trends in the market, we observe several indicators of customer centricity: the use of artificial intelligence, various communication channels, the formation of principles for processing requests and working with escalations. The indicators of customer centricity that are important to our clients are response time, resolution time, the ability to contact technical support in the minimum convenient number of clients. Here we can add the ability to automate work in the request processing system, the constant development of the competencies of support engineers, and the systematization of the knowledge base. By tracking and improving the quantitative and qualitative change in these criteria, we get a leading company in the field of customer service. This is a constant and most important achievable goal of any corporation
about the importance of fast and effective solutions: "A certain tolerance for risk has developed in the market. In 2022, effective solutions always won. The customer needed to do everything here and now. Services that really solved the problem came to the fore. And in 2023, due to risk tolerance, the corporate world is beginning to return to its usual state with an increase in decision-making time, with a blurring or complication of selection criteria. But we believe that it is too early to say that we have reached a calm state. Customers need to somehow react a little more and faster to what is happening with their business, especially in terms of security. We believe that effective solutions will continue to win.
Konstantin Chumachenko believes that many companies have become accustomed to numerous cyberattacks: "We continue to live in a state of storm. The level of cyberattacks remains at its maximum. But if at the beginning of 2022 the situation was perceived as an emergency, unexpected, today such a storm has become a daily background. Owners of web resources have had time to figure out what tools they need to protect themselves, and who can help them with this. Many organizations are deciding how to not only build a fence around the IT infrastructure, but also remain accessible to the audience under any load. Previously, this was the need of an e-commerce company. Now this applies to any organization that interacts through web interfaces with a mass audience. Be it transport, finance or government agencies. It is important for everyone not only to fight off attacks, but also to maintain user comfort."
Kirill Ryzhikov, Head of Customer Service Support at Ngenix, named the main indicators of customer centricity: "If we talk about trends in the market, we observe several indicators of customer centricity: the use of artificial intelligence, various communication channels, the formation of principles for processing requests and working with escalations. The indicators of customer centricity that are important to our clients are response time, resolution time, the ability to contact technical support in the minimum convenient number of clients. Here we can add the ability to automate work in the request processing system, the constant development of the competencies of support engineers, and the systematization of the knowledge base. By tracking and improving the quantitative and qualitative change in these criteria, we get a leading company in the field of customer service. This is a constant and most important achievable goal of any corporation