What about the multi-million dollar prize money?
Posted: Wed Jan 22, 2025 7:07 am
Although eSports competitions are known for their multi-million dollar prize pools, their presence does little to help clubs cope with the lack of funding, as most of the prize money goes to the players.
In 2021, the domestic club Team Spirit managed to win the Dota 2 World Championship, which is considered one of the most prestigious competitions among all eSports disciplines. Of the total prize pool of $40 million, Team Spirit's share was about $18 million, but about 90% of this amount ($16.2 million) went to the players; only about 10% went to the organization.
In 2023, Team Spirit repeated their achievement and won ivory coast telegram database the Dota World Championship again. But this time, the tournament prize pool was significantly lower, and Spirit's share for first place was only $1.5 million, of which, again, about 90% went to the players.
You have to buy at the bottom
Advertisers are the first to benefit from the situation in the eSports market. In the absence of strong demand from commercial brands (except perhaps bookmakers), eSports organizations will be willing to offer sponsorship contracts at a reduced cost.
Industry fundamentals such as viewership and viewing time continue to grow. Commercial brands will be able to obtain esports club inventory at a discount and with high reach.
Brands will be able to claim more advertising space on a club's inventory - in particular, space on a shirt - as they will not have to share this space with five to seven other sponsors, as was the case during the Covid years.
In 2021, the domestic club Team Spirit managed to win the Dota 2 World Championship, which is considered one of the most prestigious competitions among all eSports disciplines. Of the total prize pool of $40 million, Team Spirit's share was about $18 million, but about 90% of this amount ($16.2 million) went to the players; only about 10% went to the organization.
In 2023, Team Spirit repeated their achievement and won ivory coast telegram database the Dota World Championship again. But this time, the tournament prize pool was significantly lower, and Spirit's share for first place was only $1.5 million, of which, again, about 90% went to the players.
You have to buy at the bottom
Advertisers are the first to benefit from the situation in the eSports market. In the absence of strong demand from commercial brands (except perhaps bookmakers), eSports organizations will be willing to offer sponsorship contracts at a reduced cost.
Industry fundamentals such as viewership and viewing time continue to grow. Commercial brands will be able to obtain esports club inventory at a discount and with high reach.
Brands will be able to claim more advertising space on a club's inventory - in particular, space on a shirt - as they will not have to share this space with five to seven other sponsors, as was the case during the Covid years.